Bachelor of Arts in Strategic Communications at Grantham (Degree Highlight)

By Brandon Swenson June 19, 2019

No matter what career path you pursue, one of the most important skills any employer will value in a prospective hire is good communication. Whether written, verbal, digital or some other media, strategic communications is the foundation for performing many corporate, management and executive positions.

At University of Arkansas Grantham, you can earn a Bachelor of Arts in Strategic Communications that will give you the strategic communication strengths you need to shine in nearly any industry.

What students can prepare for

And beyond

But the possibilities don’t stop with strictly communications-related fields. Anyone considering a future in sales, for example, can certainly benefit from a solid strategic communications foundation. Other fields that rely on savvy communicators for success include human resources, lobbying, event planning and management or executive consultants. And don’t forget industries always looking for capable communicators — legal, education and journalism.

The bottom line is that anyone who plans to be successful in an executive, management, administrative or relationship-based role could benefit from strategic communications skills.

What students will learn

When you think of becoming a communications expert, you may think only of how you can get a point across to your audience. But that’s just the tip of the iceberg.

Strategic communications involve a lot of nuanced capabilities that go beyond messaging to include critical thinking, problem solving, writing, presentations and even research. Students in UA Grantham’s Strategic Communications online degree program learn all these skills and more. They combine knowledge from a wide range of academic disciplines and learn how to use their abilities across a variety of settings, purposes and audiences to be more effective communicators.

Graduates of this program have demonstrated strengths in applying various communication theories across a number of disciplines, in creating and presenting a fully formed strategic communication plan, and in the terminology and concepts that are essential to the field of strategic communication.

Strategic Communications students also consider how to solve communications problems ethically, which can be a crucial difference-maker in building a successful communications career. Handling conflict and preserving civility through effective communications are also areas of emphasis within UA Grantham’s curriculum.

Getting started

As a 100% online program, UA Grantham’s Strategic Communications degree can be earned at your own pace and on your own schedule. And with a wide range of student support services, you can rest assured that you won’t be going it alone. From academic support services, such as the Teaching & Learning Center, to motivational support through a dedicated student advisor, your success is UA Grantham’s priority. You can also prepare for your job search with help from our Career Services team.

The Bachelor of Arts in Strategic Communications program at UA Grantham University requires 120 credit hours — and it can be completed in just 38 months. If you have transfer credit for courses completed in the past or for eligible life experience (including military training and experience), you could complete the program in even less time. UA Grantham’s admissions team is ready to help you determine your transfer credit eligibility and begin the enrollment process!

Plus, UA Grantham offers one of the lowest tuition rates in the nation—as well as even lower tuition rates through our Military Aid Program for military, first responders, civil servants and their families. With courses starting every month, there is no better time to begin your Strategic Communications education!


About the Author

Brandon Swenson
Brandon Swenson, communications manager, is on University of Arkansas Grantham’s editorial board. A veteran and college graduate himself, he understands the benefits and intricacies of government education programs, such as veteran education benefits. Brandon earned his bachelor’s degree from the University of Missouri-Kansas City toward the end of his nearly two-decade tour in the United States Marine Corps.
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