New Look. Same Mission.

New Look. Same Mission.
By Melissa Wise

Joining the University of Arkansas System has created many opportunities for our university, including the chance to revamp our visual identity to better represent our student body, who we are as a university, and our connection to the UA System. We’re so excited to reveal to you today our official new visual identity, and innovative new website design.

New Visual Identity

We distributed a survey to the UA Grantham community showcasing several visual identity options. The feedback indicated a clear favorite—as most students, alumni, staff, and faculty preferred the identity featuring an eagle rising with a striking red wing design amid a black-outlined shield.

The rising eagle is a nod to our historic affiliation serving the military, as well as the perseverance and potential our students embody to rise up to any challenge. It echoes both the competitive spirit of our university, and our unwavering commitment to helping our students achieve more in class, in their careers, and in their lives.

New Website - Streamlined Style

We established a new logo, and we didn’t stop there. We’ve updated the look and feel of our website to be more user-friendly and engaging. Our color scheme has evolved from blue and gold hues to bold reds and whites that symbolize our promising future within the UA system.

You can expect more informative content, more relevant and eye-catching visuals—more of everything you need to ensure your college experience is a valuable one.

We realize much has changed, but our mission to provide quality, affordable and accessible online education to learners everywhere, and to minimize obstacles to learning and maximize opportunities for our students remains the same.

Here’s to helping even more UA Grantham students spread their wings and soar. Take some time to check out our new and improved website today.

About the Author

Melissa Wise
Melissa Wise, creative director, leads University of Arkansas Grantham's branding, content strategy and messaging. She has a 20+ year career in higher education leading branding and managing brand standards, raising visibility, and digital marketing for large public university systems as well as private universities. She holds a bachelor's degree in graphic design and a master's in public affairs from Indiana University.
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