Business Administration - Marketing ConcentrationOnline Bachelor's Degree Program
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Why Choose a Concentration in Marketing?
Marketing professionals do so much more than advertise goods and services to the world. They support crucial business decision-making by providing customer and market insights. Their research enables leaders to make data-driven choices in areas like product development, pricing, targeting, and business strategy.
The work of a marketing professional can therefore reduce risk and set the stage for sustainable growth in both large and small businesses. By using insights from data to fuel, guide, and refine creative ideas, business administration marketing degree graduates build more relevant and effective campaigns.
As businesses recognize the critical nature of marketing roles, the demand for marketing managers and marketing research professionals may continue to grow. In fact, according to the U.S. Bureau of Labor Statistics, demand for certain marketing-related roles is projected to grow over the coming years, more than twice the growth rate of all occupations on average.
Business Administration with Concentration in Human Resource Management Curriculum
University of Arkansas Grantham’s 100% online and professionally relevant coursework is designed to help you prepare for your next challenges.
Marketing
Program Core
General Education
What Can I Do After Studying Marketing?
Many types of organizations rely on business administration marketing professionals as a core part of their business strategy. These include large technology, auto, and consumer packaged goods corporations, as well as small restaurants, e-commerce, and service businesses. Many nonprofits, such as hospitals and museums, also rely on marketing professionals.
There are very few business models that can’t benefit from marketing expertise to gain exposure and resonate with consumers. This is because a good marketing strategy provides foundational support to so many areas of business operations.
In the sales management department, marketers are essential for generating leads, providing customer insights, and building a strong brand story. In production, marketers create more demand for products, inform product development, and use data to improve productivity and efficiency.
When it comes to finance and managerial accounting, marketing teams must track, measure, and deliver tangible ROI. Planning and strategy teams use marketing insights and microeconomics data to determine competitive positioning and adapt to changing market dynamics.
A business administration marketing degree program can also offer pathways to further education. The material you learn in required courses can prepare you to earn a Master of Business Administration, where you may deepen your skills and expand your leadership potential.
You can also take a deeper dive into various areas in marketing, including information systems, digital marketing, macroeconomics, international marketing, and consumer behavior.
Why Choose UA Grantham to Study Marketing?
UA Grantham is an affordable and flexible option for students who want to learn business admin marketing on their own terms. Here’s how we can support you as you start on the path to a new and fulfilling career.Affordable Marketing Education
We know that our students want a practical way to pursue their educational goals. The team at UA Grantham is committed to providing access at every level. Students who are looking for affordable tuition appreciate that we have one of the lowest costs per credit hour of any higher learning institution in the nation, according to collegecost.ed.gov.
To further remove barriers to education, we provide a laptop to degree-seeking students at no additional cost to streamline assignment completion and submission. And because we aim to help students get on the path to success more easily, we also offer a no-cost application.
Start When You Want and Study From Anywhere
Instead of more traditional semester formats, UA Grantham structures your educational journey into eight-week terms. This pathway offers a manageable pace so that you can focus on just a few courses and electives at a time and balance your education with other life responsibilities.
We also provide monthly enrollment opportunities, which means that you can begin studying business admin marketing when it’s convenient for you. There’s no need to wait for a break in the school year since your journey to a marketing degree awaits.
UA Grantham’s fully online coursework structure means that you can participate in learning anywhere, whether it’s the breakroom at work or your dining room table. Weekly assignment expectations provide both flexibility and consistency as you complete your work.
Focused Marketing Curriculum
At UA Grantham, our instructors offer more than just theories and general education. We’ve built a business administration marketing curriculum with real-world applications in mind, so you’ll be learning skills and fundamentals in your core courses that you can use to make a difference.
With a keen understanding that data and creativity go hand in hand, we provide exposure to the strategic and analytical aspects of marketing, positioning students to use critical thinking skills to drive real business results.
Our business administration marketing curriculum also offers students the opportunity to explore modern marketing channels and marketing analytics tools. This means that the methods and platforms you’ll learn in your marketing courses are the same ones used by professionals.
We’ll integrate your marketing studies with foundational business and financial management principles to help you build sought-after problem-solving skills that actually help organizations achieve their strategic goals.
Immediate Support When You're a UAG Student
As a business administration marketing student, you’ll be supported in achieving your learning outcomes. We provide easy access to tutoring, workshops, an online library, and our learning center.
We also work closely with you throughout each term to help you meet your education requirements. Our military-friendly support and financial aid guidance put a UA Grantham education within reach for active duty service members and military veterans.
We know that many of our students are balancing their education with personal responsibilities, and we believe that the life they want is possible. If you’re ready to develop your knowledge of business admin marketing, apply today and see how a UA Grantham degree can help you get to your goal.