UA Grantham Accepting Bids for Comprehensive Marketing Platform

By University of Arkansas Grantham

LITTLE ROCK (Tuesday, Oct. 11, 2022) — University of Arkansas Grantham is now accepting bids from qualified firms to provide a comprehensive automated marketing system that will allow fostering relationships between the institution and potential students, current students, and graduates.

The new system will help streamline communications and provide more relevant information to help potential students apply, enroll, and persist in their studies. “As an online institution with a mission of enabling access to education, our success – measured in student graduation – depends on our ability to clearly communicate and provide useful information in a timely manner to students” said Segev Tsfati, vice chancellor of marketing at UA Grantham. “We’re using data to improve the student experience, and we’re looking forward to implementing a solution that will allow us to effectively guide our students towards graduation.”

As outlined in the published Request for Proposal (RFP), vendor response should address the vendor’s ability to

  • Provide a system that meets the requirements detailed in the RFP
  • Recommend functionality and work processes based on best practices
  • Provide instructions for use-case scenarios and the necessary training
  • Install the new system, delivering a solution that is fully-integrated with existing systems to support current processes and various user profiles

Vendors can learn more about the RFP, find the necessary forms and process information, and get more detailed information here. All proposals must be successfully submitted to the University of Arkansas System administration office by Nov. 14.

About UA Grantham
On Nov. 1, 2021, Grantham University joined the University of Arkansas System and officially became the University of Arkansas Grantham. UA Grantham is a 100 percent online institution that offers students more than 50 fully-online degree and certificate programs. Since its founding in 1951, Grantham has sought to enable access to education for adult learners. Now part of the University of Arkansas System, UA Grantham is better-positioned to grow the number of quality, affordable, professionally-relevant programs it offers to learners in Arkansas, across the country, and around the world.

About the UA System
The UA System has a tradition of excellence that includes the state’s 1871 flagship, land-grant research university; Arkansas’s premier institution for medical education, treatment and research; a major metropolitan university; an 1890 land-grant university; two regional universities serving southern and western Arkansas; seven community colleges; two schools of law; a presidential school; a residential math and science high school; a 100 percent-online university and divisions of agriculture, archeology and criminal justice. The UA System enrolls more than 70,000 students, employs over 28,000 and has a total budget of more than $4 billion. Visit for more information.

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