LITTLE ROCK (Wednesday, Nov. 1, 2023) — University of Arkansas Grantham is now accepting bids from qualified firms to provide SEO consulting services.
The engagement is expected to yield greater exposure for the university’s website and related web properties. “As an online institution with a mission of enabling access to education, our success – measured in student graduation – depends on our ability to clearly communicate and provide useful information to prospective students” said Segev Tsfati, vice chancellor of marketing at UA Grantham. “We’re looking to partner with an SEO consulting firm that will help us reach a greater number of prospective students in Arkansas, across the country, and around the world.”
As outlined in the published Request for Proposal (RFP), vendor response should address the vendor’s ability to provide or propose
- Best practice SEO optimization review and recommendations
- New content development for digital assets
- Competitive marketplace audit and ongoing evaluation
- Title-tag and meta description review and consulting
- Conversion improvement recommendations (search to click and user to inquiry)
- Perform keyword research to develop a prioritized list of search terms that our target market is likely to use when first researching potential degree and certificate programs
- Monthly reporting on key SEO metrics and recommendations based on reporting
Vendors can learn more about the RFP, find the necessary forms and process information, and get more detailed information here. All proposals must be successfully submitted to the University of Arkansas System administration office by December 6, 2023.
About UA Grantham
On Nov. 1, 2021, Grantham University joined the University of Arkansas System and officially became the University of Arkansas Grantham. UA Grantham is a 100% online institution that offers students more than 50 fully-online degree and certificate programs. Since its founding in 1951, Grantham has sought to enable access to education for adult learners. Now part of the University of Arkansas System, UA Grantham is better-positioned to grow the number of quality, affordable, professionally-relevant programs it offers to learners in Arkansas, across the country, and around the world.
About the UA System
The UA System has a tradition of excellence that includes the state’s 1871 flagship, land-grant research university; Arkansas’s premier institution for medical education, treatment and research; a major metropolitan university; an 1890 land-grant university; two regional universities serving southern and western Arkansas; seven community colleges; two schools of law; a presidential school; a residential math and science high school; a 100% online university and divisions of agriculture, archeology and criminal justice. The UA System enrolls more than 70,000 students, employs over 28,000 and has a total budget of more than $4 billion. Visit uasys.edu for more information.