Business Administration - General Management Concentration

Online Bachelor's Degree Program

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Why Choose a Concentration in General Management?

Choosing a concentration in General Management gives you the flexibility to build a broad, practical skill set that applies across industries. In today’s workplace, organizations value professionals who understand how different parts of a business work together: from people and processes to strategy and communication. This concentration is designed to help you develop that well-rounded perspective, preparing you to step into supervisory and management roles with confidence.

Through courses such as Labor Relations, Marketing Analysis, and Public Relations, you’ll gain insight into how organizations connect with both employees and customers. You’ll learn how to navigate workplace dynamics, analyze market trends, and communicate effectively – skills that are essential for leading teams and supporting business growth. Additionally, the courses Introduction to Quality Management and Emerging Trends in Supply Chain and Logistics Management provide a strong foundation in operational excellence and the evolving systems that keep businesses running efficiently.

The General Management concentration also emphasizes performance and continuous improvement. In Performance Management, you’ll explore how to measure success, motivate teams, and align individual contributions with organizational goals. Delivered fully online, this concentration allows you to build these in-demand skills on your schedule while balancing work and life commitments. Whether you’re looking to advance in your current role or explore new career opportunities, the General Management concentration offers a versatile path forward.


Business Administration with Concentration in General Management Curriculum

University of Arkansas Grantham’s 100% online and professionally relevant coursework is designed to help you prepare for your next challenges.

Program Snapshot:
Program Core Credits:
66
General Education Core Credits:
36
Concentration Credits:
18
Total Credit Hours:
120
Accreditation(s):
DEAC

General Management


Program Core


General Education


What Can I Do After Studying General Management?

A bachelor’s degree in business concentration in General Management open doors to a wide range of professional development opportunities, across industries. Because the skills developed are broad and transferable, graduates are well-positioned for roles such as supervisor, operations coordinator, project manager, or team lead. You may find opportunities in business environments ranging from corporate organizations and small businesses to government agencies and nonprofit organizations: anywhere that effective leadership and organizational understanding are valued.

Graduates can also pursue specialized paths depending on their interests and experience. With knowledge in areas like marketing analysis and public relations, you may move into roles focused on customer engagement, communications, or brand support. Coursework in labor relations and performance management can support careers in human resources or organizational development, while your understanding of quality management and supply chain trends can lead to opportunities in operations, logistics, or process improvement. This flexibility allows you to shape your path based on your goals and the needs of the industries you target.

For graduates interested in continuing their education, the General Management concentration also provides a strong foundation for graduate-level study. The skills you develop in critical thinking, strategic analysis, and business fundamentals prepare you for advanced coursework in leadership and management. Many graduates choose to continue into UA Grantham’s Master of Business Administration (MBA) program, where they deepen expertise, expand opportunities, and prepare for higher-level leadership roles.


Need More Help?

Talk to a dedicated admissions representative and get answers to all your Business Administration - General Management questions. Give us a call at 800-955-2527 or email us at admissions@uagrantham.edu.
*Time to completion is contingent upon continuous enrollment and maintaining satisfactory academic progress.